About
Built in Chicago, for the families who built Chicago.
Admision360 is the work of one counselor and the families who trust him with one of the most important years of their child's life.
Luis Aramayo
Founder & Lead Counselor
- · M.S.Ed., Higher Education — Northwestern
- · Former admissions reader, Northwestern University
- · Member, IECA (Independent Educational Consultants Assoc.)
- · Bilingual — English & Spanish
A counselor who has read the file from the other side of the desk.
I started Admision360 in 2014 in a small office in Rogers Park, after seven years working inside the admissions committee at Northwestern. I'd watched too many extraordinary first‑generation students get filtered out of the system not because they weren't qualified — but because they were navigating it for the first time.
My family came to the United States from Bolivia when I was twelve. My parents understood the value of an American degree; what they didn't understand were the unwritten rules — the difference between "test optional" and "test blind", how a CSS Profile is read, what a Questbridge match means, why a strong Common App essay isn't a résumé in paragraph form.
Today, Admision360 is the practice I wish my own family had had. We are small on purpose: one counselor, one student, every meeting, every essay. We work with about 25 families a year so that we never have to send anyone to voicemail.
When you hire us, you hire me. Not a sales team, not an "admissions coach" two years out of college — me, and a network of tutors, test specialists and current college students that I trust personally.
"An acceptance letter is wonderful. A student who knows herself well enough to write a confident one is the actual goal."
What we believe
Five quiet principles.
Honesty before flattery.
We tell families when a school is a stretch and when an essay isn't working yet. The counselor who only says yes is no counselor at all.
One student at a time.
We cap our roster every year. If we can't give your child the meetings they need, we'll refer you to someone who can.
The family is the client.
Parents, grandparents and guardians sit in on the meetings that matter. Decisions get made together, in the language the family speaks at home.
Fit beats prestige.
A Wesleyan that says yes to financial aid is almost always better than a Brown that doesn't. We optimize for the four years, not the bumper sticker.
The student writes the essay.
We coach, question and edit. We never write. Anything else is a disservice to the student and to the school.
Transparency about money.
Flat fees, no commissions, no kickbacks. You'll always know what you're paying and why.
Like to chat?
A 30‑minute call costs nothing and tells us both whether we're a fit.
Schedule a consultation